Find Your Strategy

The subject of the email as your main chance to attract the attention of a passive candidate.

Personalization. We are pleased when a stranger knows our name. It is nice when someone is making an offer, saves our time and puts in front of us all. Important cards in advance, trying really of interest to us. That is why to use personalization when communicating with candidates is required. Especially with the most valuable.

You know, where the candidate has studied, worked, what his skills and interests, so may have to contact him with a personal message. That is, if you just start the subject line with your name, the candidate is already more likely to open your email. Next is to tell you about the available opportunities:

“Eugene, don’t miss your opportunity to become part of a team *name*”.

“Vic, after the end of the *title* visit us at *name*”.

“Vlad, after *the name of the University or course* we expect you to us in the *name*”.

“Alexander, are you interested position *name* with *name*?”

“Faith, we’ve found the perfect position for you *name*”. And so on.

It is simple, not causing topics. Pay special attention to two of them, which are. Highlighted in a bright color — a mention of education candidate immediately adds you points, because it means that you took the time to study his resume and just know exactly how to use his skills.

A General introduction

Of course, to recall that aunt is your great-uncle thought I saw you in the subway last Wednesday, not worth it. We are talking about the candidates; write that you have advised your colleagues or friends, there are representatives of 2-3 circles of your acquaintances. Personalization will again be relevant here — you know the person and his name is familiar to you, though, and a few handshakes.

Just imagine — you are. Advised to see a movie or go in a restaurant. A friend or passerby people? A matter of trust. So do not hesitate to mention in the subject the name of your friend who advised you to contact potentially interesting candidates (but you still have something to offer him). Here are ways to mention a common acquaintance depends solely on the formality or informality of the situation — from “Sasha Semenov for a job” to “Eugene, as if (a) would offer you a job. You told me Simon Smith”. I should add that in Email on LinkedIn it is also quite appropriate.


Generally, of course, brevity in this case is a big advantage. But since we’re talking about to mention existing contacts, or create a personalized message, to be brief is not possible. We found an interesting statistic about the percent of discoveries of letters with different length of a subject. Do not forget that some of the candidates are checking their email on mobile devices.

Urgency. In the war of finding the perfect candidates. If you urgently need to close the position (and urgently need), then you can say that to the candidate. Just do not need to use Caps Lock and write “SOS”. Sometimes recruiters write “the Last day for responses”, “current summary”, “have an interview today at *name*” and so on, to hurry candidates and get an instant reaction. And, you know, it works because we’re all afraid to miss something very important and interesting.

Dialogue. And the last life hack for today — and ask candidates questions in the subject line.

It is not necessary that these questions were relatively open in the company jobs — rather personally, about the candidate, about what he works, what he is really. Interested in how he sees the further development within the profession. This should be the real interest in man as the desire to start a conversation and strike up an acquaintance. Good recruiters know that candidates first need to begin to make friends!

“Alexander, what projects are you working on now?”

“Victoria, are you interested in new projects / jobs / project management?”

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